Visual creation is a skill that very few people hold the secrets to. So how do you enable anyone to create visuals on their own while respecting the company's brand guidelines?
This is what we will explain in this article. We will show you in which cases it can be useful and how to implement it.
But first, let's make it clear that we are talking about offering the possibility to someone to create new visuals while remaining within a graphic framework. In other words, we leave the design part in the hands of professionals and simply offer the possibility of modifying some elements.
Why give autonomy in visual creation?
Case 1: agencies
For communication agencies, it can be wise to offer a simple and effective visual creation solution for its clients. Thus, you only take care of structuring a visually consistent template. The customer can change some elements as he wants without destroying the work of the designer.
It's a time saver for the client who doesn't need to wait for the action of one of your collaborators to generate different visuals. It is above all a serious competitive advantage for a market that demands ever faster solutions.
This solution allows you to empower your non-creative teams (buyers/media planners, traffic managers, etc.) who are in direct contact with the client or in charge of the agency's own communication. They thus gain in responsiveness while freeing up time for the creative teams.
Case 2: companies / startups
Within companies or startups, the people who think up an advertising campaign or a post, are not always the ones who create the visuals. Unfortunately, this can cause organizational problems and slow down some launches.
If you give all your collaborators the ability to create a visual by changing a few elements without destroying its structure, then you will reduce the back and forth of "prototypes" between the designers and the project manager. Plus, the design team will free up time to tap into their creativity and the production process will become more fluid.
How do you empower visual creation?
Now that you've got the measure of such a solution for your clients or collaborators, let's explain how to set it up with Abyssale.
The idea is very simple: your clients or collaborators should not touch the graphic structure and design at any time. Their task should be as simple as possible to avoid mistakes and allow them to multiply the visuals without breaking the graphic charter.
If you allow them to generate a visual from a form, then you meet these constraints. You will choose the elements that can be modified (texts, images, etc.) and the fixed elements (colors, logo, etc.).
To answer a wider range of requests, the form can also generate different formats.
You are probably wondering how all this is set up?
Without going into technical details, everything starts on Abyssale. Designers or people qualified to do so must create a template that will serve as a support. Each visual and textual element must be individual and named to be easily identified.
Then, you will generate an Image Form for clients or collaborators to fill out. Image Form allows any client/collaborator to create images from a simple public form. No design skills are required!
Finally, offering autonomy in the visual creation to its customers or collaborators responds to the current practices between agency and customer or even within the teams of the same organization. Moreover, it makes the whole production process more fluid while being simple to implement. It would be a shame to miss out on this when you know the importance of visual creation for startups.