HTML is the computer language of the web. It has undergone numerous evolutions over the years. A new version of this format has revolutionized the way we build the Internet. It's called HTML5.

Before the arrival of this format, the possibilities in terms of structure and design on the web were limited. Banner ads were produced in GIF or JPEG format. This meant they were static, and it was difficult to come up with anything out of the ordinary.

Internet users began to get used to ads and ignore them. It's as if they don't see them anymore. We call this the phenomenon of blindness. This has led to a drop in the average click rate on ads. Add to this the ever-increasing competition on the web, and it's almost impossible to stand out from the crowd with an ads banner in GIF or JPEG format.

In this article, we'll look at how HTML5 is a format that opens up a whole new world of possibilities in terms of creating banner ads. We'll also look at why you should use it for your own ads.

What is HTML5?

It's important to recall what HTML5 is before going any further. HTML5 stands for HyperText Markup Language 5. It is a more recent version of the HTML format known to the general public. Released in 2014, this hypertext format enables the formatting of a web page.

HTML5 offers more attributes and possibilities than its predecessor. For example, it can be used to define the main content of a page, add a header introduction or insert a subtitle to multimedia content. For banner ads, HTML5 offers more possibilities in terms of structure and visual animation.

Now that you know more about this format, you may be wondering why you should use HTML5 for your banner ads?

There are several good reasons, and we're going to give you three of them.


Better banner animation with HTML5

HTML5 allows you to work with all types of multimedia content (image, sound, video, etc.). It opens up a whole range of creative possibilities. Unlike JPEG, HTML5 allows you to create animated content. The addition of sound or short video extracts helps to capture users' attention. Video also helps to clarify your message.

All these benefits are a real virtuous circle for your positioning. The more attention your ads attract, the more users click on them, the more advertising networks highlight them, so you'll reach even more people. It's a sort of collateral benefit of HTML5 on your banner ads.

HTML5 adapts to all screen formats

Today, almost three out of four Internet users browse the web from a phone. HTML5 makes it possible to offer banner ads that adapt to the size of the screen displaying it. We call this responsive web design.

So, whatever the multimedia device (computer, tablet or phone), HTML5 offers an image that adapts to the dimensions of any type of screen. This means you can reach all web users, regardless of the device from which they are connecting.

Limitless typography with HTML5

HTML5 gives you unlimited choice in the fonts you integrate into your visuals. It even allows you to create stylistic or movement effects for even more personalization.

This feature may seem trivial these days. Nevertheless, it enables companies to create a true visual identity with more differentiating typography. In this way, users are more likely to identify with a brand and build loyalty.

Finally, HTML5 no longer seems to be an option for creating your banner ads. It has made marketing and SEO much simpler, and it's easy to see why.
Abyssale lets you automate the creation of your HTML5 banner ads. Our tool lets you generate banners with multiple dimensions, versions and even languages in just a few clicks.

If you're short of inspiration for your next HTML5 banner ad, we've put together an article featuring the best HTML5 banner ads of 2023. Don't hesitate to get new ideas!