How Karos Scaled Local Marketing Campaigns While Cutting Production Time by 80%

Breaking Free from Design Bottlenecks

Before Abyssale, Karos faced a critical scaling problem with their location-based marketing strategy. Each city represented a unique marketplace requiring customized social media campaigns.

The marketing team needed to create multiple format variations for each location, with 80% of their time spent on repetitive production tasks rather than strategy. With campaigns running across multiple cities, the manual design process became unsustainable, creating bottlenecks and increasing the risk of errors.

Automating Local Campaign Creation

Abyssale transformed Karos's creative workflow by implementing a streamlined template-based system. The solution enabled the marketing team to create base designs that could be automatically adapted for different locations, formats, and platforms.

Through the feed feature, they could generate multiple variations instantly while maintaining brand consistency. This new approach empowered the growth team to make campaign adjustments directly, without constantly requiring designer intervention.

From Local to National Scale

The implementation of Abyssale revolutionized Karos's marketing capabilities. The team reduced their creative production time by 80%, redirecting resources from repetitive tasks to strategic initiatives.

Within one month of adoption, Karos reduced their social ads investment while maintaining campaign effectiveness. The platform enabled them to expand their marketing reach nationally, running simultaneous campaigns across multiple cities with perfect brand consistency.

Additionally, they developed a new partnership marketing program, offering 14 different format variations for their B2B partners' social media campaigns.