23 Best Display Advertising Tools and Software To Try

‍Do you regularly launch display advertising campaigns or want to start doing so? Want to maximize your chances of success?

Then, you should take a closer look at the tools you use for your display advertising.

This article is here to help you make the right choice.

What is display advertising software?

Display advertising software is a digital tool that helps companies create, manage, and/or optimize visual ads delivered on various online platforms (blogs, press articles, social networks, etc.).

It is, therefore, involved in one or more of the phases of a display ad:

• Creation: The software enables you to design visually appealing ads that incorporate images, text, and URLs.
• Campaign management: allows you to efficiently organize advertising campaigns by defining a budget, targeting criteria, and planning.
• Audience targeting: Display ad software allows brands to specify their target audience based on demographics, interests, behavior, or browsing history.
• Performance analysis and optimization: The software enables the analysis of performance metrics (impressions, clicks, conversions, etc.), which allows for the fine-tuning of targeting and creative strategies.

What can we expect from good display advertising software?

Good display advertising software helps improve an ad campaign's performance. Here's what you should expect from such a tool:

A user-friendly interface

There's nothing more frustrating and frustrating than an interface that's hard to get to grips with. It's essential to opt for a user-friendly interface to increase your productivity and reduce learning time.

The ability to create in a multitude of formats

As we discuss in our "What are display ads?" guide, it's almost a malpractice not to use multi-format display ads. With a variety of ad formats, you can adapt to different online advertising channels. This maximizes the reach and impact of your campaigns.

Advanced Targeting

If your software is involved in publishing your campaign, make sure it supports precise audience targeting. This improves the relevance of your ads and increases the chances of conversion.

For example, if it enables you to target an audience geographically, software that allows you to target your audience by city will deliver better results than if targeting is limited to states or counties.

Budget monitoring

Performance isn't measured solely by the volume of people reached by your campaign, but rather by your return on investment. Good advertising software that helps you publish your ads should enable you to manage your ad spend and maximize your ROI.

A/B testing

A/B testing allows you to compare different variants of an ad to determine which generates the best results. Software that facilitates the management of A/B testing for creative ads is game changer.

Integration with other marketing tools

Marketing doesn't stop with ad campaigns. It's a comprehensive strategy designed to enhance your brand image and boost your sales. So it's important that your various marketing tools can connect with each other for smooth, efficient workflows.

Ad network compatibility

Software that is compatible with the various advertising networks makes it easier to analyze results and optimize your ads. So it's a real plus when display ad software can connect to ad networks.

The possibility of automating creative production

Time is one of the most expensive resources a company has. With creative automation, you can save an enormous amount of it by generating hundreds of high-quality ads quickly and easily. Therefore, software that automates creative production can be a real game changer.

Efficient customer service

You may encounter challenges with your display ad software. To prevent this from slowing you down and impacting your performance, you'll need fast support to answer your questions and solve your problems.

Each of these aspects contributes to improving your overall performance and maximizing your results.

And good news! I've put together a list of the best display advertising software that covers most of these points.

23 best display advertising software

#1. Abyssale

Abyssale (disclaimer - this is our tool,) is a SaaS tool that lets you automate the creation of your display ads. It can be adapted to the needs of both small businesses and large corporations.

You'll be able to create and launch large-scale display ad campaigns quickly and cost-effectively without hiring more designers.

Features:

• Abyssale provides a catalog of over 300 templates available to adapt to your campaigns.
• The builder allows creating ad templates in a multitude of formats.
• You will generate a multitude of versions of your templates from a simple form (useful for customizing or AB testing your campaigns).
• It’s a collaborative tool to facilitate teamwork between marketers and graphic designers.
• Abyssale owns a tool for AB testing, analyzing and optimizing your campaigns
• There is the possibility to easily integrate Abyssale with numerous marketing tools (CRM, automation tools, databases, etc.), to automate your workflows as far as possible.
• The marketing assets generated are compatibles with advertising networks.

The Abyssale advantage:

Abyssale is a creative automation tool. By definition, therefore, it will save you precious creative production time. This will enable you to test more different ads and thus optimize the performance of your campaigns.

What Abyssale lacks:

You won't be able to manage the targeting of your display ads directly from Abyssale. However, the tool will enable you to set up more advanced segmentation by quickly creating new versions of your banners. All you need to do afterwards is set up your ad targeting from within your advertising network.

What our users say:

Ankit. R - I love Abyssale - the brand, the platform, the team. I have this unique use case where I need to create cover images that have consistent visual elements in terms of design but different values and texts inside the designs itself. Abyssale helps me create these cover images in volume and bulk saving me tons of time.

#2. StackAdapt

StackAdapt is a self-service advertising platform that will help you program your display ads.

Very popular in North America, the platform will help you launch and manage native ad campaigns based on exclusive data. It's equipped with artificial intelligence to help you optimize the performance of your campaigns.

Features:

• You can optimize your ad campaign thanks to artificial intelligence
• StackAdapt allows manage display ad campaign parameters for better control of budget and targeting.
• You will have access to private marketplaces to display your ads where no other advertising software will let you.
• The software centralizes your multichannel campaigns in a single interface.

The StackAdapt advantage:

From programming to campaign optimization, StackAdapt is your single point of contact. In addition to saving you precious time and simplifying your workflows, you'll have access to valuable analysis data on your current campaigns. This is vital for optimizing your performance.

What StackAdapt lacks:

StackAdapt doesn't integrate with all marketing tools. This can cause workflow automation problems. Also, despite best efforts, the platform can be difficult for beginners to get to grips with. It therefore takes some time to get the most out of the tool.

What users say:

Savannah D. - "Our go to for programmatic advertising" : my experience with StackAdapt is wonderful. Even with running smaller campaigns, our rep is great and they always send ways to optimize our campaigns. Best of all we see success with this platform.

#3. Bannerflow

Bannerflow lets you create and manage your single- or omni-channel display ad campaigns. The platform lets you automate certain workflows, thanks to its easy integration with other marketing tools.

You'll also benefit from advanced ad personalization features.

Features:

• There is an intuitive interface for quick and easy use of the different tools.
• Bannerflow is designed to facilitate the collaboration between marketing teams and designers.
• The integration with other marketing tools is quite easy.
• This software provides performance analysis and optimization tools for every launched campaign.

The Bannerflow advantage:

The main advantage of this platform is its ability to create large-scale digital advertising. Advanced features such as custom font support help maintain brand consistency.

What Bannerflow lacks:

Bannerflow may lack the advanced ROI optimization options found on specialized advertising platforms.

What users say:

Rana M. - "Fast and professional service" : Very useful tool, especially for those who need to produce many sizes in a short time. It's very easy to make changes and create animated designs.

#4. The Trade Desk

The Trade Desk is an independent demand-side platform (DSP) for buying advertising space. It gives you access to several ad networks at once, and lets you manage all your campaigns from a single interface.

Features:

• The Trade Desk offers a live audience targeting and budget control tools.
• You can use AI to optimize your advertising campaigns.
• The Trade Desk makes an unification of user IDs across advertising networks.
• The software gives access to private marketplaces.

The Trade Desk advantage:

With The Trade Desk, you'll be connected to many different advertising networks. This gives you a wide choice of advertising spaces, which you can manage from a single dashboard.

What The Trade Desk lacks:

Despite efforts to provide an intuitive interface, it takes some time to master all the features. In addition, some integrations with other marketing tools are limited. This disrupts the integration of certain data.

What users say:

Trevor J - “Great DSP with easy learning curve” : The Trade Desk is one of the easier DSPs to learn and onboard junior members on. Their UI is very intuitive and comes with a lot of integrated optimization tools.

#5. RollWorks

RollWorks offers an account-based platform to all B2B companies, where they can align their marketing and sales efforts and generate handsome revenue.

It enables the teams to identify the key buyer and targeted accounts, reach them across multiple channels, and measure the program's effectiveness in the system of record.

RollWorks wants to become an indispensable platform for all sellers and marketers who believe that an account-based approach is a good business strategy.

Features:

• RollWorks lets you identify the target accounts lists, ideal customer profiles, and key buyers, which helps you find the best-fit accounts.
• You can run cross-channel campaigns for the engagement of high-fit accounts with SDR emails and advertisements.
• With RollWorks, you can track everything from reach to revenue directly within CRM or with the dashboard.
• Whether your goal is expansion or new business, RollWorks creates opportunities faster.

RollWorks Advantages:

RollWorks is a user-friendly platform with an intuitive interface. Its strong reporting capabilities are another plus. You will also get detailed reports, which make it easier to consolidate and analyze sales data.

What RollWorks Lacks:

Sometimes, the platforms operate slowly, especially when you are pulling data with large timeframes. The built-in reports are also limited to some extent.

What Users Say:

Malika S.- “Rollworks has been a great tool for a multitude of reasons: we use it to test out various messaging, warm up our audience, and gather intent data to help create a holistic picture.

#6. FCC Ads Manager

FCC Ads Manager displays ads for retail platforms, engages users, monetizes online assets, and drives more sales in a cookieless world.

The platform allows users to build their retail media commerce pipeline without any difficulty and ensures absolute adherence to security and data privacy with a cookieless targeting ads platform.

Features:

• The self-service portal lets the users manage the add operations easily. It also offers the brands a dashboard report and direct access to the tools.
• Provides transparency and greater visibility into ad attribution cycles
• Advanced audience manager for secure e-commerce

FCC Ads Manager Advantages:

FCC Ads Manager's major advantages are its detailed reporting capabilities, simpler user interface, strategic campaign optimization tools, and automated campaign creation. The software also offers custom segmentation, powerful artificial intelligence, and comprehensive real-time insights.

What FCC Ads Manager Lacks:

FCC ADS Manager needs to improve a few key features, such as a built-in analytics system to monitor the progress of ads and campaigns and social media integration for easier access to customer information.

What Users Say:

Christine C.- “The display and set up were easy to use, and it was beneficial for the target customer to understand the trend and regular inputs”.

#7. Simpli.fi

Simpli.fi is the leading advertisement automation platform today. It helps brands, agencies, and media organizations with its workflow software solutions and programmatic advertisements.

The platform executes more than 100,000 campaigns for more than 30,000+ advertisers monthly. Simpli.fi supports budgets of all sizes.

Features:

• You can do everything on one platform, from planning to the final reporting. It also streamlines every step in the workflow.
• Ad forecasting, optimization, and performance reports
• DSP integration and data transfer
• Cross-channel ad management

Simpli.fi Advantages:

The easy-to-use interface of Simpli.fi enables users to offer low-cost digital advertisements, which increases the profit margins. The platform also resolves the issue of limited visibility on different platforms, which lets businesses build up brand awareness.

What Simpli.fi Lacks:

The reporting feature of Simpli.fi lacks white labeling capabilities and aesthetics, which negatively impacts the data presentation.

What Users Say:

Jacob N.- “I've used Simpli.fi for targeted display advertising for many years. A large portion of what I like about them is their customer support. I have been able to consistently do a call with them to go over my campaign. Also, they work with you to suggest edits to your campaign and improvements.

#8. AdRoll

AdRoll offers comprehensive solutions for advertisement and data analytics. It is an ideal platform for placing web ads and running Facebook retargeting ads, which results in consistent conversions.

AdRoll's attribution and tracking capabilities have simplified the reporting and tracking for the marketing teams, ensuring a positive user experience and impactful results.

Features:

• With the bulk uploading feature, users can create new ad campaigns quickly. It not only saves time but also boosts their marketing efforts.
• With powerful machine learning, AdRoll makes more predictions per second, attracts the right customers to your site, and lets them buy again and again.
• The targeting and retargeting feature of AdRoll lets businesses drive high click-through rates.
• With data collection features, the marketing teams get insights into the effectiveness of the campaigns.

AdRoll Advantages:

AdRoll has an up-to-date, user-friendly, and easy-to-use interface, which you will find really helpful for getting campaigns out and running. Plus, you can see a glimpse of your numbers and how you are performing currently.

What AdRoll Lacks:

There is a need for additional integration options, especially with CRM and Pardot.

What Users Say:

Louise A.- “I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people who would call us up and help us make decisions for our campaigns. It's also really cost-effective, which is great for our smaller clients.

#9. Basis

Basis is an automated and comprehensive digital media platform. Its single interface allows you to manage direct, programmatic, search, and social media.

Due to workflow automation, robust business intelligence, DSP (powered with AI), and search and social integrations, Basis lets users run their whole digital business on top of it.

Features:

• API integrations with Basis DSP make things easier for publishers
• The built-in analytics tracking capabilities are fantastic as you can get more options on how to organize and pull the reports for the clients
• The ad fraud features are great
• You can quickly pinpoint your ideal audience with an accurate targeting segment.

Basis Advantages:

The customer service and support are excellent. Basis always tries to educate the users and help them get the most out of this platform.

What Basis Lacks:

The delayed ad approval process on Basis DSP is a real issue that causes campaigns to lag and negatively impacts performance metrics.

What Users Say:

Robin B. “The DSP has some really cool features. The third-party audiences are great, and the campaign builder has so many functions. Tech support is super quick and very helpful.

#10. Brave

Brave has a fast and privacy-oriented browser, which, along with a blockchain-based digital advertisement platform, is reinventing the Web for publishers, users, and advertisers.

With Brave's longer battery life, you can get a speedier and private Web experience, advertisers can achieve better conversions, and publishers can increase their revenue.

Features:

• Brave uses local machine learning and browsing profiles to place the ads in optimal conditions. The ads are anonymously matched to opportunities, and the users become partners instead of targets.
• With Brave, users can control the ad frequency, schedule the ads, and provide brands with information.
• The platform provides you with advanced privacy features, including the Brave Firewall + VPN, Brave Rewards, and native secure crypto wallets.
• Brave has an incredible feature that allows you to block privacy-invading ads, making browsing safer and faster.

Brave Advantages:

Customer support is the best, as they help to solve your single problem quickly. Also, Brave decreases the manual work on security. The integration is simple.

What Brave Lacks:

Presently, Brave does not have the same level of search results and functionality as most of the established platforms have

What Users Say:

Lloyd H.- Built-in VPN, data protection as standard and anonymized browsing

#11. Adobe Advertising Cloud

Adobe Advertising Cloud is a fully featured display ad software that serves SMEs, Startups, and Enterprises. The platform also offers end-to-end solutions designed for Web Apps.

An online display advertisement system offers banner and advertisement management, marketing, and advertisement compliance, as well as pay-per-click (PPC) advertising, advertisement management, and social media advertisement in one place.

Features:

• An AI assistant streamlines your workflow and improves productivity. So, whether you are troubleshooting problems, generating a new audience, or gathering insights, you can perform all the tasks faster.
• With Federated Audience Composition, segmentation, and data enrichment are improved.
• With Adobe Analytics, you can analyze data from any of your digital touchprints and share insights across digital channels.
• Adobe Mix Modeler lets you estimate the impact of each marketing dollar spent across paid, earned, and owned channels to optimize the marketing investments.

Adobe Advertising Cloud Advantages:

Adobe Advertising Cloud offers a comprehensive advertising solution, including multi-channel ad management and optimization. The analytics and targeting capabilities contribute greatly to effective campaigns.

What Adobe Advertising Cloud Lacks:

Though it is a versatile and powerful advertising platform, it is also very complex to use, especially for beginners. It also sometimes works slowly, especially while uploading larger files.

What Users Say:

Stephanie H. - “The program's integrated data management capabilities, coupled with cross-device targeting, ensure a cohesive and personalized ad experience for our audience. Transparency in reporting and analytics is a game-changer, providing real-time insights that empower data-driven decision-making.

#12. Google Marketing Platform

Google Marketing Platform is a combination of Google Analytics 360 and DoubleClick tools. It is like a one-stop shop for digital marketers.

The platform seamlessly integrates with Google products and lets the brand fine-tune its campaigns across the market cycles.

Features:

• It is an integrated ad platform that lets agencies create, manage, and grow their marketing campaigns.
• You can access marketing tools in one place, which is really a time saver.
• Visualization tool Data Studio is really amazing
• The campaign monitoring and targeting capabilities are really amazing

Google Marketing Platform Advantages:

It is the most impactful platform for publishing and managing ads and analytics for marketing. Google Marketing offers you the simplest way to reach your targeted audience in any region of the world. With this platform, you can launch your ad campaign by setting up rules that are within your budget.

What Google Marketing Platform Lacks:

If you are setting up the software for the first time, you must have some prior knowledge of this platform. Also, it's an excellent option for big industries with bigger targets—new or small businesses need to make wise use of it.

What Users Say:

MD Abu K.- “Google Marketing Platform is the most impactful platform for publishing & managing ads & analytics for marketing purposes. It provides a simplistic way to reach the targeted audience all over the world.

#13. Celtra

Celtra helps businesses transform with Creative Automation. Its cloud-based software solutions empower brands, agencies, and media owners to leverage automation technology to drive speed, efficiency, and quality in digital advertisement production.

With Creative Automation solutions, businesses can do everything, from scaling digital advertisement content to global toolkits to building and activating premiums and suites.

Features:

• With Celtra Dynamic Product Ads, you can launch and test DPA creatives on various social media platforms, including Instagram and Facebook.
• With Celtra Dynamic Video, you can create endless combinations of videos for different media buying platforms.
• You can quickly deliver creative variations and impactful campaigns with Celtra Creative Automation.
• Celtra Ad Suite is an industry standard for the trafficking, template production, and analytics of premium ad experiences, which maximize the value of each impression.

Celtra Advantages:

With a Creative Automation solution, media companies and advertisers can scale up their digital advertisement content and build their premium ad suites, which makes the campaign production process efficient.

What Celtra Lacks:

It is unclear whether one can customize Celtra’s solution to accommodate their unique and specific campaign needs (unconventional, creative elements, or complex data integrations).

What Users Say:

Neil J.- “Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns: design, build, traffic, analyze, and report. The Ad Creator part of the platform helps you to create HTML5 digital media adverts, and it does this with aplomb.

#14. Illumin

Illumin is a fantastic advertising platform that lets marketers plan, activate, and measure online advertisement campaigns visually. It aims to equip marketers with all the tools they need for the optimization of their ad campaigns and improve conversion rates.

With artificial intelligence, Illumin offers unique programmatic capabilities to connect the consumer journey and let marketers understand the true value of the consumer for their brand.

Features:

• Illumin features the intuitive Journey Canvas for designing customer journeys.
• Audience Engagement Map analyzes the campaign performance
• Pathlight Analysis finds the optimal sequence within the campaign
• The software supports several ad formats, including video, native, and connected TV across channels.

Illumin Advantages:

The platform helps users increase their ticket sales and achieve their KPIs. They can also access targeted ads and launch them quickly. This way, businesses can maximize their revenue, which is another plus of this display advertising software.

What Illumin Lacks:

The options for utilizing PMPs (Private MarketPlace) with other publishers are limited.

What Users Say:

Diego J.- “What I like most about Ilumin is its no nonsense approach to campaign building, just the basic setup the creative and its ready to go, not unlike some other platforms where you have to do several steps before hand like uploading tags in a separate window and so on.

#15. AdCreative.ai

AdCreative.ai is AI-powered advertising software that generates creatives and texts for a wide range of search, social, and display-based advertisement campaigns.

The software uses the high-conversion ad creative database to generate highly personalized ad creatives for advertisers, whether they are e-commerce businesses, startups, global enterprises, or agencies.

It is one of the fastest-growing display advertising tools, and AdCreative.ai boasts a remarkable client list to date.

Features:

• You can generate AI-driven copy suggestions for your ad texts and headlines to capture the attention of your audience.
• AdCreative.ai lets you generate conversion-focused ad creatives quickly
• With the help of sophisticated AI, you can easily uncover and analyze the top-performing ads of your competitors
• AI understands your services or products and then generates the strategy, delivers ad activities, audiences, and texts (everything one needs for a killer ad)

AdCreative.ai Advantages:

With AdCreative.ai, one can save time and money and create new experiences. Plus, the product offers a free seven-day trial period and allows users to cancel anytime.

What AdCreative.ai Lacks:

AdCreative.ai has limited customization options, which future updates can easily overcome.

What Users Say:

Celestine O.- “What I like best about adcreative.ai is the insight it gives me on top-performing campaigns. All I've to do is to design my campaigns around what the insight has generated. I use the website every day because it helps me greatly to avoid running campaigns that don't perform well.

#16. Amazon Display Ads

Amazon Display Ads lets you find, attract, and engage customers both on and off Amazon.

It offers you several shopping experiences, such as building your brand destination on Amazon and highlighting the products with free and visual posts featured in the shoppable feed.

Features:

• With the Audio Video Advertisement platform, you can connect with clients and people.
• Amazon Display Ads features easy to use interface
• You can analyze your performance by setting up a KPI metric dashboard
• With Amazon Display Ads, you can manage all of your daily ads by analyzing the performance across different cuts

Amazon Display Ads Advantages:

Amazon ads offer a wide range of ad products tailored to various marketing objectives. Plus, Amazon Ads offers various display ads tools that help you plan, measure, manage, and optimize your digital marketing efforts.

What Amazon Display Ads Lacks:

Navigating the wide range of ad tech tools and products that Amazon Ads offers can be challenging for beginners.

What Users Say:

Ir. Arch. Jurgen C.- “It is easy to use and implement into the website. Overall, it has an easy integration. Amazon has the best conditions in terms of shipping times and prices. Amazon has great customer support and is frequently used.

#17. Flipkart Ads Manager

Flipkart Ads Manager offers its Seller Hub to support sellers on the site with full visibility, listing addition and control, competitor and performance monitoring, and fulfillment support and tracking.

Features:

• The platform offers you monetization opportunities via various ad formats
• Self-serve platform empowers businesses, advertisers, and companies to create and manage their campaigns
• Flipkart Ads Manager offers comprehensive ads solutions to target the customer depending on the browsing activity and search keywords
• Fast customer care responses and timely payments

Flipkart Ads Manager Advantages:

It is an excellent platform for all businesses that target end customers, enterprises, architecture and planning industries, and e-commerce business vendors.

What Flipkart Ads Manager Lacks:

The platform will be suitable if you need to target the Indian market. However, implementing and integrating into existing platforms can present integration challenges.

What Users Say:

Venkata B.- “Quick customer care responses. Well-organized website interface. Well-structured website data and receipts. Good packaging facility. Good promotional offers. There are many opportunities to improve sales

#18. Adelphic

Adelphic is enterprise-grade programmatic software that lets agencies, brands, and other media buyers engage with their customers across different devices.

The software also provides its users with an intuitive platform for planning and executing their campaigns via a self-service platform. Marketers can plan, measure, and achieve their media campaigns without compromising data transparency and scale.

Features:

• It is a fully featured display ads software that serves Startups, Enterprises, and SMEs
• Adelphic offers end-to-end solutions for Web Apps
• With this platform, you can get Banner and advertisement management, Display advertisement, Pay-per-click (PPC) advertising, Marketing, and advertising compliance in one place.
• With machine learning optimization, Adelphic improves your ad campaign success over time.

Adelphic Advantages:

The software provides omnichannel execution, which lets users reach their targeted audience on all channels, including emerging channels, which is a big plus!

What Adelphic Lacks:

The passage does not provide information about integrating Adelphic with other advertising or marketing technologies.

What Users Say:

Emma M.- “Viant technology is intuitive, user-friendly, cutting-edge and best of all, accompanied by a dedicated, responsive customer service team. Campaigns are easy to set up and manage, and the team we work with reaches out proactively with optimization opportunities.

#19. Flashtalking by Mediaocean

Flashtalking by Mediaocean is the leading, independent, and best display advertising software. It uses personalized advertisement in real-time, analyzes its effectiveness, and enables optimization, which improves engagement and returns for global bands.

Features:

• Marketers can leverage the advanced personalization capabilities to improve marketing effectiveness across any format, screen, and device.
• Flashtalking by Mediaocean's audience and identity solution helps advertisers future-proof their personalization and measurement efforts in the cookieless era.
• Flashtalking’s social technology platform enhances the performance in social media advertising and simplifies workflow.
• Flashtalking offers an AI-driven Creative Intelligence solution that enables advertisers to respond to the connection between creative and audience scale.

Flashtalking by Mediaocean Advantages:

Flashtalking's verification services combat ad fraud, provide brand protection, and ensure inventory quality, which is a huge plus. The platform offers various actionable verification tools (viewability capabilities across different channels and sophisticated invalid traffic detection).

What Flashtalking by Mediaocean Lacks:

Flashtalking focuses on video and TV advertising instead of other advertising channels, so it may not meet all user needs.

What Users Say:

Ryan W.- “I've been working on several platforms for many years, and I like working in Flashtalking, especially regarding decision trees. The interface is straightforward and supplemented well by the Help Center articles.

#20. BuySellAds

BuySellAds is an advertising solution that offers display banner ads, sponsored content, native and custom placements, and more.

By using BuySellAds, marketers can source ad opportunities from various publishers through a single platform. The platform also offers complimentary full-service support.

From planning to negotiation to launching campaigns, BuySellAds always remains ready to help maximize the success rate!

Features:

• With email advertisement, you can get access to engage the readers across several newsletters in a distraction-free atmosphere.
• With sponsored posts, you can tell the story of your brand and share its value with new readers.
• You can go beyond the traditional ads with placement opportunities across site sponsorships, OOH, browser ads, and much more.
• Podcast advertising lets you instantly grab the attention of your audience with audio ads while they are immersed in their favorite podcasts.

BuySellAds Advantages:

BuySellAds lets you target specific areas with a dozen publishers. Its ability to target a single space is a wonderful addition, as it enables you to hit particular spots without running ads sitewide.

What BuySellAds Lacks:

The platform lacks conversion data, which is helpful for users as it can clarify the performance of campaigns where UTM fails.

What Users Say:

Danielle S.- “The email reminders to add assets. The easy way to research available sponsorship opportunities

#21. Sharethrough

Sharethrough is a global omnichannel ad exchange platform that provides an optimal and sustainable online ad experience.

It also helps DSPs, brands, and publishers maximize user attention and improve performance for better results with inventory curation, research-backed ad enhancements, and proprietary technology.

Features:

• Unique proprietary technology improves the standard ad formats automatically.
• The Carbon Emission Estimator for Digital Ad Campaigns lets advertisers calculate the carbon emissions caused by their campaigns. This tool ultimately helps reduce carbon footprint.
• The platform focuses on a scale of direct connections and offers you an improved ad experience, which assures better results than standard ads.
• Sharethrough's advanced technology enhances the advertiser's creativity to ensure a better user experience and performance, which drives conversions and improves user engagement.

Sharethrough Advantages:

The platform always offers new solutions to clients. Other advantages of using Sharethrough include fast response times, multiple education sessions, and inventory quality.

What Sharethrough Lacks:

Sharethrough should offer more customizable offerings, such as more deal customization for PMPs.

What Users Say:

Zachary J.- “New ways of advertising via formats such as dynamic captioned videos and QR codes for CTV. These seamless integrations are easy to activate and are unique offerings from a premium SSP. Also, the best reps in the game!

#22. AdPlayer.Pro

AdPlayer.Pro was founded in 2016. It is a global provider of advanced SaaS video advertising technology solutions specifically developed to address industry challenges and improve the video advertising landscape.

The platform offers brand advertisers, agencies, publishers, and enterprises. Clients can outstream video ads solutions such as a fully customizable white label ad server, robust ad-enabled video player technology, and video ad server and ad management platform.

Features:

• AdPlayer.Pro assures fast and easy integration of outstream video ads into publishers' websites by using a lightweight and responsive HTML5 video player.
• The advanced self-serve platform of AdPlayer.Pro ensures you have maximum video ad campaign efficiency for supply and demand partners.
• You can set up and manage the video ad campaign settings with the help of AdPlayer.Pro dashboard
• The AdPlayer.Pro proactive account management assures a smooth onboarding, setup, and ongoing implementation.

AdPlayer.Pro Advantages:

The outstream AD offers multiple formats, which helps users generate excellent CPMs. Plus, it is a great platform for monetizing video campaigns and ads.

What AdPlayer.Pro Lacks:

The streaming part is lagging.

What Users Say:

Bernard A.- “It is very helpful in terms of configuring and launching ad video campaigns effectively.

#23. Quantcast

Quantcast is an amazing platform. You can use it in every media plan, including display advertising. It is really easier to work with and provides the results that you want.

The platform has updated data that is easier to understand, offers a wide range of options to update campaigns, and provides easy-to-pull reports.

Features:

• With Quantcast, you can access a wide variety of data related to advertising or digital marketing.
• The platform offers you AI-powered performance and results, which allows you to reach more relevant consumers, unlock greater business outcomes, and create more meaningful engagement.
• With cookieless advertisements, you can reach half of the internet audience.
• With the Quantcast platform, you can build better awareness and consideration.

Quantcast Advantages:

The ease of use, along with deep data behind the tool, the ability to do basic competitive benchmarking, and great customer service are the major advantages of Quantcast.

What Quantcast Lacks:

Sometimes, it is harder to find the information needed to customize Quantcast's code. Even if you successfully see the code, it becomes harder to interpret the instructions, especially if you don't have enough knowledge.

What Users Say:

Matthew D.- “I absolutely love the precision and scale of Quantcast Platform! Its real-time customer behavior data makes it easy for me to deliver relevant customers and amplify brand stories.

Now, make your choice!

We have explored the best Display Advertising Software and provided you with a deep insight into their features, advantages, and much more.

So, purchase the most suitable advertising software to take your first step toward your goals!